When the coronavirus came to the U.S. shores and the economy was suddenly forcibly shut down in March, Americans came to grips with a number of philosophical questions: What are your goals in life, really, when your life might suddenly be taken from you, or your loved ones? What does money mean to you—what are your true goals for it?
Financial advisors took a hit in many ways that were likely as emotional as they were financial. Suddenly, work colleagues were robbed of the daily camaraderie that keep people engaged, focused and sane. Financial planning is a people business that allows you to meet with clients, look them in the eye, determine their fears, show empathy, give counsel, discover a person’s psychology. What does it mean to do that over a computer monitor? If that feels alienating to you, 2020 likely felt more like 2001: A Space Odyssey.