Alice V. Persechino

Alice Persechino plays a key role in executing and evolving the firm’s comprehensive marketing strategy across digital, print and client communication channels. Her work is centered around two primary priorities: strengthening Cary Street Partners’ brand recognition and industry presence, and supporting advisors and local teams through strategic marketing and client engagement initiatives.

She oversees the firm’s website strategy and content, leveraging analytics, competitor insights, and SEO insights to enhance performance, functionality, and user experience. Alice also leads the development of a wide range of marketing materials – from thought leadership content and timely market commentary to advertising campaigns.

Alice works cross-functionally with advisors and their teams to ensure marketing initiatives are aligned, compliant, and effectively executed across the firm, while also supporting localized efforts such as events, sponsorships, and tailored outreach strategies.

Education:

• Virginia Tech, BS, Marketing Management